Jeff Robin

Experience

1. Digital Marketing Manager

   Argon Medical Devices, Inc.

   Jun 2025 — Present · Plano, TX, US

   As the Digital Marketing Manager, I lead data-driven, omni-channel campaigns across paid media, social, email, and webinars to boost engagement and conversions. I drive targeted demand generation, develop personalized customer journeys for healthcare stakeholders, and optimize the website through SEO, CRO, and analytics. I report performance to senior leadership, manage budgets for ROI, and lead account-based marketing while aligning global strategies with local market needs- Direct the digital marketing team in crafting and implementing integrated campaigns across paid media, social platforms, email, and webinars, ensuring alignment and engagement across all stages of the buyer journey- Design and execute demand generation initiatives that boosted online engagement and improved lead-to-customer conversion rates through precise targeting and messaging- Build and refine audience journeys and campaign triggers using data insights to deliver timely, relevant content to physicians, hospital executives, and C-suite stakeholders- Oversee website performance and optimization, including SEO, conversion rate optimization (CRO), and analytics, to enhance user experience and increase conversion rates- Deliver detailed performance reports to executive leadership, analyzing key metrics such as engagement, lead conversion, CPL, CLV, and overall marketing ROI- Lead account-based marketing programs focused on high-value targets, leveraging personalized content and outreach to drive engagement and pipeline growth- Partner with global teams to ensure cohesive strategy, messaging, and positioning, while tailoring campaigns to local market dynamics and audience needs- Manage campaign budgets with precision, including forecasting, spend tracking, and ROI optimization to meet and exceed financial performance goals

Education

• University of Arizona

  Bachelor of Science, Business Administration; Marketing

  2008 — 2012

Skills

• Time Management
• Merchandising
• Social Networking
• Visual Merchandising
• Cold Calling
• Customer Service
• Microsoft Office
• Sales
• Advertising
• Event Planning
• Marketing Strategy
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Event Management
• Management
• Microsoft Word
• Social Media
• Sports Marketing
• Ticket Sales
• Sports Management
• Marketing
• Marketing Communications
• Facebook
• Brand Development
• Sports