Jeff Smith

Director of Partnership and Business Development @LPGA

FL, US

Direct team responsible for managing a portfolio of relationships between the LPGA and its official marketing partners with annual partnership investment in excess of $22M.Responsible for implementing and managing activation components on behalf of marketing partners at tournament sites including signage and hospitality; managing media assets including digital, television, and social media. Includes negotiation of terms with tournament director/sales director.Build strategic marketing plans and align the expectations of clients with the execution of account deliverables.Manage individual P & Ls for each partnership account ensuring accurate reporting and tracking of expenses and revenues while ensuring growth objectives of both the LPGA and partners are met.Manage Official Partner renewal process to ensure partner and LPGA meet business objectives and successfully continue relationships.Prospect, strategize and identify potential new marketing partners. Develop presentations and pitch prospects, taking them through the LPGA process and ultimately closing new business.Lead strategic development of LPGA Sustainability vertical, ensuring key stakeholder and league-wide initiatives are delivered.

University of South Carolina

Master of Education - MEd

George Mason University

BS