Jeff Scott

Instructor @Mcgill University School Of Continuing Studies

Montreal, QC, CA

Course: YCBS 113 – Strategic Digital CommunicationsAs part of a team of academics and professionals, I helped develop a new professional certificate program in digital communications. The course I developed and deliver covers:• Developing digital communications strategies that align with and contribute to the fulfilment of organizational marketing, public relations, branding, and communications strategies• Establishing KPIs and analysing quantitative and qualitative metrics to evaluate success against goals and report results to organizational leaders• Creating and adapting policies to guide organizational and employee use of digital communications• Training employees, managers, leaders, organizational partners, and other internal and external stakeholders to act as ambassadors to amplify organizational messages• Crisis communications, issue tracking, and reputation management, including proactive intervention and damage control• Observing, evaluating, and acting on emerging trends and best practices• Best practices for preventing and managing leaks of confidential and proprietary information• Using digital communications for recruitment• Examining the evolving interaction and mutual influence of digital communications and traditional media

McGill University

Bachelor of Arts, English literature

Marianopolis College

DEC, Social Sciences, Liberal Arts Certificate