Jeffrey Pham
Marketing Executive | MarTech & Operations Leader | Data-Driven Growth
- Role
- Director of Marketing Insights & Innovation at Climate Control Group
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Jeffrey Pham
I design durable revenue and operational systems in complex, high-friction…
Experience
Director of Marketing Insights & Innovation
Aug 2022 — Present · Oklahoma City, OK, US
Lead and mentor cross-functional teams (marketing, digital, analytics, research) to deliver integrated strategies and measurable revenue growth• Provide executive leadership in fiscal planning and capital expenditure budgets exceeding $10M, aligning investments with growth strategy and ROI• Calculate and report TAM / SAM / SOM to guide market entry, resource allocation, and long-term revenue planning• Present financial, market, and performance insights to executive leadership, boards, and investors, ensuring data-driven decisions• Drive digital transformation roadmaps, shifting from manufacturing to technology-driven enterprise models• Optimize MarTech ecosystems (CRM, CMS, automation, analytics, AI/ML) to improve scalability, data integrity, and funnel performance• Implement platforms including HubSpot, Constant Contact, Pipedrive, Airtable, Qualtrics, and Monday to unify data and boost collaboration• Translate market research and analytics into actionable strategies that increase engagement, strengthen attribution, and accelerate revenue• Partner with IT, sales, product, and CX to align MarTech with enterprise strategy and improve operational efficiency• Secure executive buy-in for integrations, CI/CD pipelines, and scalable solutions that deliver ROI• Design automated workflows and optimize sales/marketing funnels to improve forecasting and customer lifecycle managementKey Achievements• Implemented Microsoft Fabric proof of concept adopted by Microsoft Enterprise Services for scalable BI integration• Implemented Monday.com enterprise-wide, onboarding 120+ users and improving transparency and project delivery by 80%• Integrated automation and business systems, boosting campaign ROI by 18% and cutting costs by $250K annually• Implemented programmatic content development using AI tools to cut costs by $130K annually• Built business analysis and process mapping frameworks, reducing inefficiencies by 30% across sales, service, and marketing
Education
Oklahoma City Community College
Business Administration and Management, General
1996 — 2002
Francis Tuttle Technology Center
Graphic Design
1999 — 2000
University of Central Oklahoma
Marketing/Marketing Management, General
1996 — 2002
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