Jeff Lucas
Director, Website Development & Strategy
- Role
- Director, Website Development & Strategy at National Electrical Contractors Association Neca
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Jeff Lucas
Data-Driven Digital StorytellerExperienced digital project manager specializing in website development and digital strategy with a proven track record of overseeing large-scale projects, managing cross-functional teams, and driving impactful digital campaigns.
Experience
Director, Website Development & Strategy
National Electrical Contractors Association Neca
Jan 2021 — Present · Washington, DC, US
Oversees all technical and content aspects of 10+ NECA websites, including NECAnet.org, that receives more than pageviews annually; meticulously develops new project requirements; negotiates project contracts; and manages multiple projects. Joined NECA halfway into the new NECAnet.org project that involved a new vendor and a completely new design to launch the flagship website in less than 11 months after starting by working with NECA national staff, NECA chapters, the Executive Committee, the Board of Governors, NECA members, and multiple vendors. Constantly monitors website accessibility reports and SEO best practices to ensure website information is available for all users, information is easily found, and information is displayed in a visually engaging and informative manner. Develops and updates website strategies based on website data from GA4 and Siteimprove, and is in constant communication with leadership for all internal teams at NECA with suggestions to improve performance and reach. Notable new NECA websites: NECAnet.org, NECAconvention.org, ECmag.com, and NECAemerge.com.
Education
The George Washington University
Master of Arts - MA, Political Management
University of Washington
Bachelor of Science - BS, Cell & Molecular Biology
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