Jeff M.
Vice President Marketing & Communication
- Role
- Vice President Marketing Communications at Idaho Youth Ranch
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Jeff M.
I build growth systems — not just campaigns.I’m a senior growth and experience executive who aligns brand, revenue, technology, and human experience to drive sustainable growth and long-term trust. My work sits at the intersection of lifecycle strategy, data, storytelling, and organizational transformation.Over the past decade, I’ve led enterprise-level initiatives spanning marketing, fundraising, customer/donor experience, and technology modernization. I specialize in building scalable ecosystems: CRM and marketing automation, lifecycle journeys, digital platforms, segmentation strategies, and brand frameworks that convert attention into enduring relationships.What differentiates my approach is a balance of rigor and empathy. I’m deeply data-driven, but I believe growth is ultimately earned through relevance, clarity, and trust. Whether in mission-driven organizations or consumer-focused environments, I focus on long-term value creation rather than short-term wins.I’m most effective in roles where I can set direction, architect systems, and coach leaders — helping organizations move from fragmented efforts to unified, scalable growth.Core strengths:• Lifecycle & growth strategy• Brand and experience leadership• Martech & CRM modernization• Trust-based acquisition and retention• Cross-functional executive leadershipOpen to CMO, CGO, CAO, and Chief Experience leadership conversations in purpose-driven, growth-oriented organizations.
Experience
Vice President Marketing Communications
Dec 2017 — Present · Boise, ID, US
Education
Iowa State University
Bachelor of Science, Agricultural Business
1983 — 1987
The University of Iowa Tippie College of Business
MBA, Marketing
1990 — 1992
Skills
- Advertising
- Analytics
- P&L Management
- Leadership
- Business Development
- Strategy
- E-Commerce
- Content Strategy
- Fundraising
- Marketing Strategy
- Marketing
- Online Advertising
- Social Media Marketing
- Management
- Entrepreneurship
- Strategic Vision
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