Jeffrey McKinney
Expert Marketing Leadership | Professional Problem Solver | Managing Director at Sensis, a Data Driven Integrated Marketing Agency
- Role
- Managing Director, Account Services & Integrated Marketing at Sensis
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jeffrey McKinney
A proven marketing leader with extensive experience in the development of fully…
Experience
Managing Director, Account Services & Integrated Marketing
Feb 2017 — Present · Los Angeles, CA, US
Played a key leadership role in the acquisition, development and management of new and existing accounts during a 6-year period of unprecedented growth. This was fueled by growth from existing clients, a high level of client retention and numerous new business wins, including many from client referrals. Played a pivotal role in the creation and implementation of the agency’s content marketing practice, which included organic social media, website content and influencer marketing.Client Roster:• Health Care - AltaMed Health Services, AltaMed Foundation, Center for Elders\' Independence (CEI), LIFE Pittsburgh, University of California, Davis and San Francisco• Consumer Packaged Goods - Chef Merito, Solaris Paper, and Tadin Tea & Herb Co.• Entertainment - Auto Club Speedway and OC Fair & Event Center• Government - City of Los Angeles: Fair Chance Hiring Initiative and Anti-Vaping campaign, State of California: Agricultural Labor Relations Board (ALRB), Department of Fair Employment and Housing (DFEH), Department of Industrial Relations (DIR), Department of Public Health (CDPH), Ocean Protection Council (OPC), and Privacy Protection Agency (CPPA), and Southern California Association of Governments (SCAG)• Higher Education – Biola University, Calbright College, Irvine Valley Community College, and Northern Arizona University• Transportation – Metrolink and Port of Angeles• Associations – AARP and California Association of Realtors
Education
Pepperdine University, The George L. Graziadio School of Business and Management
Masters of Business Adminstration
University of Colorado Boulder
Bachelors of Arts & Sciences
Skills
- Integrated Marketing
- Marketing Strategy
- Account Management
- Creative Direction
- Marketing
- Interactive Marketing
- Relationship Marketing
- Digital Strategy
- Creative Strategy
- Digital Marketing
- Strategy
- Management
- Marketing Research
- Direct Marketing
- Advertising
- Market Research
- Interactive Advertising
- Product Development
- New Media
- Online Advertising
- Brand Development
- Corporate Branding
- Brand Management
- Brand Architecture
- Marketing Communications
- Social Media Marketing
- Strategic Partnerships
- Outdoor Advertising
- Customer Insight
- Email Marketing
- Media Buying
- Direct Mail
- Television
- Online Marketing
- Digital Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.