Jeff Magnuson

About Jeff Magnuson

I am a resourceful, KPI-driven, and strategic professional with a seasoned experiential marketing background, a history of generating sustainable business growth, and a talent for marshaling teams around common goals. I combine over 2 decades’ experience implementing best-in-class experiential marketing and consumer engagement initiatives for a high-profile marketing agency; positioning clients optimally to achieve their strategic growth objectives; delivering a differentiated customer experience across all marketing touchpoints; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization. I excel at shaping innovative and story-driven experiential marketing activations, building authentic connections with the target audience, leveraging market analysis and journey mapping to optimize the marketing strategy, and maintaining a current knowledge of trends in marketing. I am an agile thinker who is highly adaptable and quick on his feet. In today’s rapidly evolving experiential marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in his team. I have the ability, expertise, and coaching skills to drive my team to success. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, presenting to a crowd, or anything in between; I communicate quickly, accurately, and effectively. Key Skills Strategic Planning & Execution Experiential Marketing Event Management Servant Leadership Project Lifecycle Management Data Analysis/Consumer Insights Relationship/Partnership Building Go-to-Market Strategies Client Acquisition & Retention Client Services & Support

Experience

1. Senior Vice President, Client Delivery

   GMR Marketing

   Feb 2024 — Present · Milwaukee, WI, US

   Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly. Our passionate global team creates, consults and activates in more than 70 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.I am responsible for developing and leading our Client Delivery team. Our team is responsible for providing best in class operational expertise on all in-market operations across our client portfolio.

Education

• Beloit College

  BA, Business Administration

  1997 — 2001

• Lubar College of Business

  MBA, Marketing

  2001 — 2003

Skills

• Advertising
• Market Research
• Social Media Marketing
• Sponsorship
• Marketing Strategy
• Event Planning
• Event Management
• Marketing
• Strategic Planning
• Digital Marketing
• Relationship Marketing
• Marketing Communications
• Integrated Marketing