Jeffrey Lei
Co-founder @Pier Five
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WORK HISTORY
Co-founder @Pier Five
Toronto, ON, CA
Pier Five is Canada\'s network that highlights and uplifts creatives, entrepreneurs and small business owners. Offering in-depth content, unique events and funding opportunities, we\'re building a community of creative thinkers and hustlers looking to turn their passions into their own businesses.• $280K+ in non-dilutive funding distributed to SMBs• 250K monthly community reach• 20+ Events hosted with 95% event return rate• Brand partners: Mastercard, HP, Puma, Chipotle, Electrolit, UGG, BDC & moreLaunched Pier Five Studios in 2025 as the creative agency arm of Pier Five to help brands build community of their own through content and experiential production.
EDUCATION
Wilfrid Laurier University
BBA, Business Administration specializing in Brand Communication
SKILLS
ABOUT JEFFREY LEI
I’m Jeff - an entrepreneur, creative strategist, and community builder rooted in Toronto.My career began in social media strategy at Cossette, where I led work for McDonald’s Canada, building campaigns and digital storytelling at a national scale. It shaped my foundation in understanding people, culture, and how communities form around great creative.I then joined Scotiabank, leading the bank’s social media strategy before transitioning into Digital Sales Strategy as a Senior Manager. There, I focused on funnel analytics, digital acquisition, cross-channel performance, and campaign optimization, blending creative instincts with data-driven decision-making.Today, I’m the co-founder of Pier Five, a platform built to uplift entrepreneurs and small businesses through storytelling, content production, community events, and national brand partnerships. Over five years, Pier Five has evolved into a multi-layered ecosystem, from our athletics club and community dinners to grants, interviews, and collaborations with partners like PUMA, HP, Mastercard, and Electrolit.We’re now entering our next chapter with the launch of the Pier Five Agency, helping brands tap into community, culture, and authentic storytelling through content, events, and creator partnerships. It’s an extension of everything we’ve built: community-first, relationship-driven, and rooted in experience.Across everything I do, my mission is simple:build community, create meaningful experiences, and tell stories that bring people together.Always excited to connect with founders, creators, marketers, operators, and anyone building something meaningful.
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