Jeff Ferland

About Jeff Ferland

I\'m Jeff Ferland, a Design Director, specializing in shaping brand identities and crafting visually captivating experiences. With a keen focus on storytelling, branding, point-of-sale materials, packaging, consumer engagement, brand voice, digital marketing, art direction, and event design, I\'ve had the privilege of significantly contributing to the success of national brands in the Consumer Packaged Goods (CPG) industry. Throughout my career, I\'ve been involved in impactful projects for renowned brands such as Schweppes, Crush, Keurig, Panera, Newman’s Own, The Original Donut Shop Coffee, A&W, Mott’s, Mr. & Mrs. T, Tully’s Coffee, Caribou Coffee, Green Mountain Coffee, Sunkist, Snapple, Clamato, Hawaiian Punch, Krispy Kreme, among others.

Experience

1. Associate Design Director

   Keurig Dr Pepper Inc.

   Dec 2020 — Present

   Responsible for crafting and executing comprehensive design strategies for Keurig Dr Pepper\'s extensive portfolio of over 125 brands. I lead a dynamic team of designers. Together, we shape visual and creative communications across various touchpoints, including packaging, point-of-sale, and digital experiences, ensuring alignment with brand strategies and guidelines.My leadership extends beyond design, encompassing responsibilities from vendor resourcing, communications with clients, to presentations to senior leadership. My dedication lies in fostering brand love throughout all touchpoints, contributing to a seamless consumer journey experience.

Education

• Northern Vermont University

  BS