Jeff Sampson

About Jeff Sampson

Solutions-driven senior marketing and communications executive with 20+ years of core competencies and proven deliverables building brand recognition and revenue growth across multiple B2B/B2C corporations in the design, media, entertainment, real estate, wholesale, retail, luxury and lifestyle sectors. Collaborative team leader skilled at devising, implementing and evaluating high-yield print/digital/experiential strategies to effectively grow/retain customer loyalty, enhance market positioning, advance core values and actualize profits.Highly adept at conceptualizing, producing and executing multi-faceted marketing platforms, brand integration initiatives, cross-promotional partnerships, product activation programs and alpha-influencer events, partnering with global brands and personalities, including Absolut Vodka, Aero Studios, amfAR, Apple, Architectural Digest, Arclinea, Armani Casa, Bulthaup, CaesarStone, DIFFA, Esquire, InterfaceFLOR, Kravet/Lee Jofa, Mercedes Benz, Modern Luxury Media, Sandow Media, Sony and Traditional Home, among others.Specialties: Strategic Planning • P+L Control • Brand Direction + Creative Management • Sales Development Strategies • Communications • Partnership Marketing • Program Launch + Implementation • Print + Digital Content Creation • Audience Acquisition • E-Commerce Activations • PR + Digital + Social Media Campaigns • SEO Marketing • Event Production • Team Development + Mentoring

Experience

1. Vice President of Marketing

   Pacific Design Center

   Nov 2013 — Present · Los Angeles, CA, US

   Direct national, multi-channel marketing/communications initiatives advancing PDC’s brand equity and $30M annual revenue goal, while strengthening trade and media engagement in support of 100 luxury showrooms and global manufacturers. • Serve as part of Cohen Design Centers’ national leadership developing strategies, pilot programs and best practices enhancing the PDC’s destination positioning for luxury design offerings among A&D stakeholders on an international front • Execute 360º marketing strategy leveraging media, events, promotions, communications, social media and digital tactics • Conceive and implement PR strategies and edit-worthy concepts securing 360M+ media impressions among US outlets promoting Market events, leasing gains, showroom activities, product launches, celebrated tastemakers • Cultivate relationships with national/regional editors, publishers, marketing/PR reps, social influencers securing brand partnerships, edit coverage, etc.• Direct brand/graphic standards and content creation assuring cohesion in identity and messaging across all touch points • Produce bi-annual trade Markets including theme development, media partnerships, keynote concepts, panel curation delivering design professionals and enthusiasts, annually• Deliver 3,266% increase in digital/social platform growth curating compelling content to increase reach and conversions • Develop, write and design-direct presentations, proposals, press releases, collateral, newsletters, invites, digital content, etc. • Partner with showrooms implementing communications tactics to support grand openings, product intros, events, etc. • Analyze various performance metrics measuring campaign effectiveness to maximize results, institute improvements • Supervise daily workflow for marcomm programs, including timelines, creative executions and follow-up on all deliverables • Hire, manage and mentor cross-functional marketing, PR, graphics teams; consultants and vendors

Skills

• Fashion
• Social Media Marketing
• Team Leadership
• Marketing
• Consulting
• Sponsorship
• Creative Concept Development
• Video Production
• Management
• Graphic Design
• Budgets
• Creative Writing
• Retail
• Magazine Publishing
• Event Management
• Marketing Communications
• Experiential Marketing
• Strategic Partnerships
• Product Marketing
• Product Development
• Creative Direction
• Destination Marketing
• Team Management
• Copywriting
• Brand Development
• Publishing
• Event Planning
• Public Relations
• Digital Marketing
• Relationship Marketing
• Advertising
• Integrated Marketing
• New Media
• Lifestyle Marketing
• Strategy
• E-Commerce
• Brand Management
• Content Strategy
• Leadership
• Advertorials