Jeff Anderson
Advertising Technology Executive I MBA I MS I Data-Driven Media Expert @ Affinity Solutions I Driving Outcomes that Matter!
- Role
- Independent Senior Consultant at GLG
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jeff Anderson
Advertising technology and digital media veteran who has spent most of his career in startups, launching ad networks, evangelizing emerging media, building audience targeting and measurement platforms, and applying that knowledge to working with brands, media agencies, publishers, ad tech platforms, startups, and investors. For the last 8+ years, focused on data-driven media and data monetization strategies within the marketing solutions vertical. Founded the IAB DOOH Committee in 2013 under WPP Stewardship.*Thunderbird School of Global Management (MBA), International Business, Global Marketing, Studied abroad in Hong Kong and Peru, T-Bird Alum*Arizona State University (MS), Digital Audience Strategy, Sun Devil Alum*Arizona State University (BA), Communications, Media, Spanish, studied abroad in Spain*Berkshire School Alum*USA Hockey CEP Level 4 youth coaching certification (2013-Current) and future retirement plan
Experience
Independent Senior Consultant
Jan 2014 — Present · New York, NY, US
Advising investors, brands, media agencies, publishers, ad tech, startups
Education
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
BA, Communications, Media, Spanish
Thunderbird School of Global Management
MBA, Global Management, International Business, Marketing
2016 — 2018
W. P. Carey School of Business – Arizona State University
Business, Management, Marketing
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
MS, Digital Audience Strategy
2020 — 2022
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