Jeff Peters
Experienced marketer with 15+ years in campaign automation. Skilled in process improvement and customer acquisition. Seeking a remote leadership role to drive growth and innovation.
- Role
- Director of Membership Marketing Technology at American Psychological Association
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Jeff Peters
Seasoned marketing professional with over 15 years of experience in automating campaigns to deliver personalized experiences. Expert in process improvement, campaign automation, and customer acquisition. Proficient at balancing priorities with efficiency, innovation, and effectiveness. Aiming for a leadership role to drive strategic initiatives and organizational growth, with a preference for remote opportunities to maximize productivity and flexibility.
Experience
Director of Membership Marketing Technology
American Psychological Association
Jan 2022 — Present
Led a complete redesign of the membership application, streamlining the user experience and increasing application submissions by 30% within the first quarter.• Developed and implemented a pilot referral program with 500 members, accounting for 10% of all new membership joins.• Automated incentive programs, integrating personalized rewards that increased member retention by 20% and boosted overall engagement metrics.• Achieved all-time highs in membership recruitment and retention, achieving a 53% increase in new member joins, contributing to record-breaking membership levels.• Championed data-driven decision-making, utilizing analytics and insights to optimize marketing strategies and achieve a 15% improvement in campaign ROI.• Led efforts to insert dynamic calls to action into automated alert messages, increasing membership acquisition and retention.• Collaborated cross-functionally with IT and other departments to implement scalable solutions, improving operational efficiency.• Pioneered the use of advanced marketing technologies, including AI and machine learning, to personalize member experiences.
Education
University of Michigan
BA, Economics
2007 — 2009
Skills
- Marketing
- Sem
- Online Advertising
- Social Media
- Social Media Marketing
- Wordpress
- Ppc
- Html
- Mailchimp
- Web Analytics
- Digital Marketing
- SEO
- Marketing Strategy
- Microsoft Office
- Email Marketing
- Advertising
- Analytics
- Google Adwords
- Search Engine Optimization (SEO)
- E-Commerce
- Google Analytics
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