Jeffrey Engelhardt

About Jeffrey Engelhardt

Beverage Industry professional with 20+ years\' experience building, growing, and managing Industry-leading Wine, Spirits, Beer, and Non-Alcoholic Beverages over multiple states and channels through Wholesaler networks. Excel at delivering consistent revenue and profit growth through utilizing market data, identifying opportunities, building annual Business Plans, and directing/collaborating with Wholesaler sales teams to execute Annual Plans in all classes of trade. Beverage Industry Professional Email: J•••••••@gmail.com or j••••••••@yahoo.com Collaborative Leader committed to developing high performing teams emphasizing coaching and mentoring people to be their best. I create employee retention as a result of laser focus on developing personal development plans and emphasizing learning and personal development. Passionate Brand builder who works collaboratively with marketing, finance, and supply functions as well as Wholesalers to develop strategies, tactics, and launch new innovation. CORE COMPETENCIES - Wholesaler Management - Strategic Planning - Market Trend Analysis - P&L Management - Budgeting and Forecasting - Communication & Negotiation - Pricing - Key Account Management - Channel Management: On Sale/Off Sale Retail/Chain - Team Training and Leadership - Field Marketing - Expert utilizing CRM and Sales Planning/Management tools (iDig, Power BI, KARMA, Diver, etc.)- Expert utilizing CPG Data Applications (IRI, Nielsen)- Building Strategic Relationships - Inventory Management - Product Launch through Distributor Networks - Cross-Functional Collaboration - E-Commerce - Public Speaking - Analytical and Problem-Solving abilities - Customer Relationship Building - National Account Management - Negotiating Sponsorships - Merchandising ACCOMPLISHMENTS - In current role, attained highest POD attainment for company nationally for RTD Rollout in GA. Additionally, implemented Shelf Standards that yielded a significant 40% increase in Off Sale Retail distribution across portfolio in TN- While Regional Manager at Bacardi USA, delivered $44M+ in net sales and 448,600 9L cases in FY 2015 to exceed established targets, and delivered+10% above Annual Depletions Plan for two consecutive fiscal years in Southern California General Market- Acquired first-ever distribution for Excelsior Wines in Hispanic Chains by delivering presentation in Spanish to Vallarta Supermarkets, gaining authorization and activation of 4 varietals in 48 Units across 2 States. Please contact me at J•••••••@gmail.com or j••••••••@yahoo.com for any opportunities.

Experience

1. South Central Us Regional Manager - Lucas Bols Usa

   Lucas Bols Usa

   Jun 2021 — Present · Nashville, TN

   Supervise network of 14 Independent Distributors in TN, GA, AR, KS, and MO overseeing all trade channels. Lead strategic business planning and execution throughout distributor network, managing A&P and Pricing budgets. Effectively introduced four new brands (16 SKU), collaborating with national account managers to ensure seamless execution on national platforms and regional accounts. Conduct comprehensive reviews, identification, and resolution of distributor pricing across all states, resulting in substantial revenue enhancement.• Boosted On Sale channel revenue by net $1.5M in FY 2022 by developing and executing programs focusing on high-NSV SKU’s in portfolio and streamlining Liqueur pricing and deal levels across distributor network.• Yielded significant 40% increase in distribution in off-sale channel compared to previous year in Tennessee for FY ’21 by defining and executing Shelf standards for independent retailers and activating E-Commerce distributor teams.• Achieved highest POD attainment nationally in company for a new Brand of RTD Cocktails Rollout in Georgia. • Drove substantial growth by generating an incremental $2M overall increase in revenue across territory for FY ‘22.

Education

• San Diego State University

  BA