Jeffrey Emch
- Role
- AVP, Precision Medicine In-line Products, Global Oncology Marketing at Merck
- Location
- Springfield, PA, US
- LinkedIn followers
- 500 followers
About Jeffrey Emch
Successfully combining executive sales and marketing expertise with experience across the…
Experience
AVP, Precision Medicine In-line Products, Global Oncology Marketing
May 2023 — Present
Leading the overall development of the short and long-term Precision Medicine marketing strategies for all In-line products (including KEYTRUDA and LYNPARZA) in all relevant indications/diseases. Managing a high performing team of marketers supporting all business activities including partnership with external organizations, product development process, brand marketing, development of strategic and tactical marketing plans, driving digital initiatives, developing market insights, and managing key scientific conferences. • Partnering with Global Disease Leaders & Global Business Leaders to define and align specific diagnostic strategies to the overall brand and commercialization strategies. • Collaborating with Research & Development (R&D) and Regulatory to provide marketing input into the clinical development strategies for new biomarkers and diagnostics, cut-off, scoring methods etc. • Driving the relationship with Alliance partners on diagnostic marketing strategies, diagnostic partner selection, implementation planning etc. • Engaging with Scientific Leaders via Advisory Boards, Expert Input Forums (EIF), conferences, symposia etc. to help inform strategy definition.
Skills
- Immunology
- Strategic Alliances
- Strategy
- Cancer Immunotherapy
- Biotechnology
- Hardware Diagnostics
- Molecular Diagnostics
- Cell Culture
- Clinical Trials
- Drug Discovery
- Life Sciences
- Product Development
- Publication Planning
- Medical Diagnostics
- Global Marketing
- Fda
- Pharmaceutical Industry
- Go-to-Market Strategy
- Assay Development
- Marketing
- Oncology
- Cancer
- Genomics
- Qpcr
- Kol Identification
- Crossing the Chasm
- Protein Chemistry
- Poker
- Product Marketing
- Market Development
- Competitive Intelligence
- Microbiology
- Cell Biology
- Pcr
- Immunoassays
- Product Launch
- Marketing Strategy
- Commercialization
- Breast Cancer
- Proteomics
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