Jeff Dorsman
Director of Marketing, Tishman Speyer | Brand, Destination, Cultural Strategy | Formerly Related, Lightstone, Two Trees, LVMH
- Role
- Marketing Director at Tishman Speyer
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jeff Dorsman
Accomplished, collaborative, and innovative marketing professional with 15 years of experience driving strategic, multi-channel initiatives for some of the most iconic and transformative real estate developments in the US, including Rockefeller Center, Mission Rock, Hudson Yards, and the Domino Sugar Refinery.Expertise spans branding, digital strategy, content creation, paid media, PR, communications, partnerships, sales and leasing support, programming, events, and social media. Proven track record of creating dynamic campaigns that elevate brand identity, captivate audiences, and drive measurable engagement and sales across the real estate development, hospitality, and fashion industries-Key Career Highlights- Tishman Speyer named one of Fast Company’s Most Innovative Companies of 2025, highlighting Mission Rock as a standout- Led marketing for Mission Rock, now considered one of San Francisco’s most successful neighborhoods by the San Francisco Chronicle and The Real Deal- Recognized by The New York Times as the first to use influencer marketing in real estate, redefining how developers connect with audiences- Transformed the positioning of Hudson Yards by leading strategic partnerships efforts that drove cultural relevance and positive press—including performances by Justin Bieber, Jennifer Hudson, and Tiësto, and coordinating filming opportunities with Netflix and Amazon- Contributed to the reimagining of Rockefeller Center by overseeing New York Fashion Week content initiatives considered the most iconic brand moment of September 2024 Fashion Week by WWD- Launched Domino Park, transforming it into a beloved, award-winning public space that reshaped Brooklyn’s waterfront- Introduced Moxy Hotels and its restaurants/nightlife concepts to NYC, creating cultural relevance and sustained demand across multiple launches- Cast digital creators in DKNY’s Fall 2014 campaign and runway show, press dubbed them “real people,” marking one of fashion’s first influencer campaigns
Experience
Marketing Director
Feb 2022 — Present · New York, NY, US
Direct the marketing, brand, and communications strategy for Tishman Speyer and their global portfolio.Projects include: Rockefeller Center, Mission Rock (China Basin Park, Verde, The Canyon), The Spiral, Santa Monica Collection, MIRA.Partners include: CFDA, Puck, Luar, Monse, Todd Snyder, San Francisco Giants, Studio Gang, MVRDV, WORKac, Henning Larsen
Education
Marist University
Bachelor of Science, Business Administration: Marketing, Communications
Skills
- Public Relations
- Marketing Communications
- Brand Marketing
- Brand Development
- Luxury Brand Marketing
- Press Releases
- Marketing
- Email Marketing
- Creative Content Creation
- Event Planning
- Social Media
- Online Marketing
- Strategy
- Digital Marketing
- Content Management
- Digital Strategy
- Social Media Marketing
- Brand Management
- Content Strategy
- Marketing Strategy
- Integrated Marketing
- Trend Analysis
- Blogging
- Management
- Online Advertising
- Fashion
- Product Development
- Advertising
- Creative Direction
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