Jeffrey dela Cruz
Senior Crm Marketing Analyst @HSN
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WORK HISTORY
Senior Crm Marketing Analyst @HSN
St Petersburg, FL, US
Strategically reached and re-engaged customers through multi-channel marketing campaigns, including Direct Mail, Email, Mobile, and SMS, utilizing innovative strategies to enhance customer conversions and drive value.• Collaborated with the Senior Marketing Manager to drive sales through CRM channels, analyzing campaign performance to suggest optimizations and improvements.• Improved data analysis workflows and reported on channel performance, delivering insightful commentary and creating comprehensive reports across platforms and brands.• Defined marketing campaign parameters, targeted audiences, and schedules. Managed the execution of campaigns and employed segmentation to boost conversion rates and define automation strategies.• Developed and analyzed A/B test segments to enhance and grow marketing campaigns.• Measured CRM initiatives\' performance against key performance indicators (KPIs), managed standard KPI dashboards, and analyzed ad hoc and testing results.• Stayed current with retention strategies and lifecycle marketing initiatives to ensure up-to-date practices.
EDUCATION
University of San Francisco
Masters Certificate
The Art Institute of Pittsburgh-Online Division
Bachelor of Science - BS
University of Notre Dame
Certificate Program
SKILLS
ABOUT JEFFREY DELA CRUZ
Results-oriented marketing professional with over 18 years of experience in marketing…
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