Jeffrey Davis

About Jeffrey Davis

I’m not just a digital marketing executive; I’m a strategist obsessed with turning complexity into clarity and data into revenue.With 20+ years of experience across B2B healthcare, education, and global markets, I’ve built and led high-performance digital teams that transform marketing from a cost center into a predictable revenue engine. At Wolters Kluwer, I lead a cross-functional team delivering over 175 omnichannel campaigns annually. From pioneering account-based marketing strategies to driving 50% productivity gains with generative AI, I thrive at the intersection of innovation, analytics, and impact.Whether it’s optimizing ROAS through mobile-first PPC strategies, creating content ecosystems that land featured snippets, or proving marketing’s value through attribution modeling, I approach every challenge with a growth mindset and a bias for action.I\'m an MBA-backed, Google-featured marketer passionate about curiosity, leadership, and building bridges between data and storytelling. Let’s connect if you’re solving complex marketing problems and want a thought partner who gets results, and brings the team along.

Experience

1. Director, Digital Marketing

   Wolters Kluwer

   Dec 2022 — Present

   Director of a team of talented digital omnichannel campaign experts, analysis, eComm, website and creative marketers dedicated to showing marketing as a revenue driver versus cost center for a global health care company. Lead a cross-functional team delivering 175+ omnichannel campaigns yearly across 8 business linesDefined division-wide ABM strategy — increasing pipeline revenue by 306%Integrated generative AI tools across workflows, improving productivity by 50%Revamped marketing attribution models, positioning marketing as a revenue driverDeveloped KPIs for a privacy-first, cookieless digital world across web, ABM, and paid media

Education

• University of Northern Colorado

  Bachelor of Science, Business Management with an emphasis in Marketing

• Regis University

  MBA, Marketing

Skills

• Digital Marketing
• Marketing Management
• Email Marketing
• Integrated Marketing
• Goal Oriented
• Sem
• Strategic Thinking
• Market Planning
• B2b
• Direct Marketing
• Creative Direction
• Marketing Communications
• Strategy
• E-Commerce
• Interactive Marketing
• Account Management
• Online Advertising
• Product Marketing
• Brand Awareness
• Creative Strategy
• Database Marketing
• Marketing
• Google Analytics
• Brand Development
• Digital Business Development
• Mobile Marketing
• Corporate Communications
• Advertising
• Salesforce.com
• Copywriting
• Brand Management
• Marketing Strategy
• Big-Picture Thinker
• B2b Marketing
• Digital
• Social Media Marketing
• Landing Page Optimization
• Marketing Research
• Wordpress
• Social Media