Jeffrey Bartholomew
Creative | Digital Marketing Manager | Email Marketing Director | Client Services Manager | Digital Marketing Professional
- Role
- Marketing Director - Email at Atlantic Coast Brands
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jeffrey Bartholomew
Data-driven, client-focused Marketing Director with 10+ years’ experience in leading…
Experience
Marketing Director - Email
Sep 2017 — Present · Jersey City, NJ, US
Develop and execute innovative marketing and communications strategies, consistently generating significant sales growth across multiple digital channels Highlights include:o Conceived and implemented SMS marketing program yielding additional 10% in revenue per montho Created and managed 15 automated campaigns, optimizing content of welcome and customer journey messages, increasing customer lifetime value by 20%o Formulated robust email growth strategy, that achieved open rate of nearly 35% and increased subscriptions by 25% to 150K active users, while consistently generating over $1M annuallyo Expanded revenue sources by coordinating delivery of targeted blog posts, boosting readership and conversions to generate additional $20K per month o Achieved increased ROI by analyzing consumer activity and designing specially customized marketing strategy after recognizing increased conversion potential by focusing on actively engaged subscriber audience• Analyze customer behavior and design targeted automated campaigns alerting customers to time-sensitive product and coupon offers, resulting in increases in recurring purchases and subscription-based customers • Coordinate with copywriters and SMS team on strategically timed blog posts and messaging coinciding with vendor deals • Ensure smooth operation of marketing QA process by leveraging Email on Acid, to send tests to all ISPs and to conduct automated testing between CRM and company’s email platform• Create and deploy surveys that uncover user preferences and generate new leads for developing tailored marketing solutions
Skills
- Marketing
- Microsoft Office
- Account Management
- Social Media Marketing
- Google Adwords
- Social Networking
- Online Marketing
- Email Marketing
- Social Media
- Digital Marketing
- Management
- Marketing Strategy
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