Jeff Robertson
I help STR Industry Suppliers Accelerate their Growth.
- Role
- Co-founder & Chief Marketing Officer at Shortcuts4str
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Jeff Robertson
Jeff is an accomplished rainmaker who’s helped deliver hundreds of millions in revenue growth for the companies he’s worked with. He and his teams generate demand, craft compelling narratives for complex products, and enable sales teams with the tools and insights to win. Since 2012, he\'s worked for and with vacation rental property managers, independent hotels, and their technology and service suppliers. As a marketing leader, he\'s developed the strategies and built high-performing teams (people + tech) that accelerated growth, most often in the $10M to $50M ARR range. His work contributed to two successful exits, including one of the largest majority investments in vacation rental tech in July 2022.As a consultative seller, he\'s successfully sold millions in new business using his ability to uncover and translate business needs into opportunity while earning the trust of his customers. His sales acumen make him an exceptional revenue marketer - enabling him to quickly assess go-to-market situations, identify opportunities, craft and implement winning solutions, all while unifying Sales and Marketing teams.Prior to his work in Hospitality, Jeff was Yahoo!’s first dedicated B2B brand marketing hire in He helped the company grow ad sales from $500M to $1B by repositioning internet advertising in a way that helped Yahoo!\'cross the chasm\' with Fortune brands. He also helped launch Yahoo!’s enterprise and broadcast services division, and build sponsorship programs for the world’s most trafficked website in 2006, FIFAworldcup.com.
Experience
Co-founder & Chief Marketing Officer
Aug 2023 — Present · Bend, OR, US
Producing educational webinars for vacation rental industry operators and suppliers.
Education
Indiana University - Kelley School of Business
MBA, Marketing
Bentley University
Bachelor's degree, Business Administration and Management, General
Skills
- Budgets
- Strategic Partnerships
- Sales Process
- Salesforce.com
- Product Marketing
- Sales Presentations
- Marketing Management
- Competitive Analysis
- Contract Negotiation
- Business Development
- Digital Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Online Advertising
- Online Marketing
- Business Analysis
- B2b
- Customer Relations
- Closing Deals
- Leadership
- Customer Service
- Marketing
- Business Strategy
- Lead Generation
- Management
- Market Research
- Hospitality Industry
- Product Management
- Program Management
- Hospitality
- Budgeting
- Account Management
- Sales
- Social Media Marketing
- Crm
- B2b Marketing
- New Business Development
- Problem Solving
- International Sales
- Strategy
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