Jeffrey Yates
Press Fleet Manager at Mazda North American Operations
- Role
- Press Fleet Manager at Mazda North American Operations
- Location
- Orange, CA, US
- LinkedIn followers
- 500 followers
About Jeffrey Yates
I am currently the Press Fleet Vehicle Manager at Mazda North American Operations (MNAO).…
Experience
Press Fleet Manager
Mazda North American Operations
Nov 2019 — Present · US
Manage a nationally distributed press fleet of 175+ Mazda vehicles across 14 major markets, valued at over $8 million- Lead lifecycle management, service scheduling, warranty coordination, and brand-consistent deployment of all press fleet assets- Create and pitch strategic vehicle loan opportunities to national media, supporting a 10% YoY increase in press coverage and generating over 2 billion media impressions- Direct all vehicle preparation and handling for short-lead media drive events, ensuring flawless execution and on-brand experience- Develop monthly fleet performance reports to optimize utilization, assess ROI, and inform future distribution strategies within a $2M annual budget. Key Projects- Led planning and execution of Mazda’s first virtual national media drive during COVID-19, engaging 100+ journalists in 15 key regions in one month- Orchestrated all vehicle logistics for the Mazda Heroes initiative, delivering 50 special edition vehicles to community changemakers nationwide- Designed and managed the drive component of MNAO’s first-ever dual powertrain short lead program, delivering two distinct drive experiences in a single day for attending automotive media
Skills
- Microsoft Word
- Microsoft Powerpoint
- Social Media
- Microsoft Excel
- Public Speaking
- Interpersonal Communication
- Communication
- Teamwork
- Writing
- Leadership
- Customer Service
- Training
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