Jeffrey Vandevelde

About Jeffrey Vandevelde

Jeff is one of the leading innovators in understanding consumer behavior and applying this knowledge to help organizations drive the changes necessary to create more loyal and engaged customers and employees. Throughout his career Jeff has worked in the Financial Service Industry as a tireless advocate for improving the banking experience for consumers and businesses. He has developed and led multiple collaborative groups across all size financial institutions aimed at radically changing the way Financial Institutions deliver experiences to their customers. In his role with SunTrust Bank, Jeff applied emerging customer experience disciplines combined with advanced behavioral analytics to uncover strategies for improving customer relationships and driving revenue at SunTrust. Armed with these new insights, Jeff and his team were leading the redesign of the critical consumer and business interactions that occur within a banking relationship. Jeff\'s current adventure is leading the transformation of the marketing organization within Jack Henry and Associates the #12 Best place to work in American according to Forbes (2018). Focus on Branding with purpose, smarter marketing and designing moments of truth that build the brand. Jeff has spoken to numerous audiences across the United States including many in the financial services sector, where he inspires executives by spreading his passion for the customer. He has published articles in the Harvard Business Review, DMI Magazine, BIA Banking Strategies and recently featured on a weekly radio show on Leadership in Business. Jeff lives in Charlotte, North Carolina with his wife and 3 children.Specialties: Marketing, Customer Experience Design, Client Loyalty, Customer Insights, Product Development, Change Management, Customer Segmentation, Performance Management, Strategic Planning.

Experience

1. Senior Director of Marketing

   Jack Henry

   May 2018 — Present · Charlotte, NC, US

   Leading the transformation of the marketing organization within Jack Henry and Associates the #12 Best place to work in American according to Forbes (2018). Focus on Branding with purpose, smarter marketing and designing moments of truth that build the brand.

Skills

• Product Development
• Leadership
• Analytics
• Competitive Analysis
• Customer Experience
• Brand Loyalty
• Marketing Management
• Experience Design
• Customer Loyalty
• Segmentation
• Banking
• Cross Selling
• Crm
• Customer Relationship Management (Crm)
• Public Speaking
• Business Development
• Client Loyalty
• Consumer Insights
• Cross-Functional Team Leadership
• Marketing Strategy
• Change Management
• Strategic Planning
• Customer Insight
• Employee Engagement
• Long-Term Customer Relationships
• Customer Satisfaction
• New Business Development
• Strategy
• Customer Retention
• Market Research
• Customer Acquisition
• Marketing