Jeffrey Tan

Director of Creative and Brand Marketing @Ratio Coffee Machines

Portland, OR, US

Driving brand growth through creative direction, content production, and multi-channel campaign leadership.Lead creative direction and brand marketing for a premium specialty coffee equipment company, shaping visual identity, brand narrative, and campaigns across digital, social, retail, and experiential channels. Direct product launches from concept to completion, including landing page and PDP design in Figma, digital ad creation, and asset development. Produce and edit brand photography and video content while managing external creative partners. Maintain and evolve brand guidelines, expanding color palettes, updating typography, and refining tone/voice standards to ensure cohesive expression across all touchpoints.vg