Jeffrey Sanderson

Director, Digital Strategy @Swisher

Jacksonville, FL, US

Develop, plan, and implement all aspects of the organization’s digital marketing strategies to ensure brand and corporate objectives are met. Responsible for managing the team, budget, and activation plans. • Saved approx.$2.5M in marketing costs, while simultaneously increasing revenue and associated e-commerce metrics, by implementing new e-commerce strategies for roguenicotine.com.• Developed a 3-year strategy to ensure the organization’s digital marketing capabilities are “best-in-class” and cost-efficient. Cost savings projected to range between $2-5 million over 3 years.

Central Piedmont Community College

Associate of Arts (A.A.), Business Administration and Management, General

University of North Carolina at Charlotte

"Bachelor in Business", Marketing/Marketing Management, General