Jeffrey Pham

About Jeffrey Pham

Forward-thinking marketing leader with 20+ years of experience building brands, scaling…

Experience

1. Director of Marketing Insights & Innovation

   Clevyr

   Aug 2022 — Present · Oklahoma City, OK, US

   Lead and mentor cross-functional teams (marketing, digital, analytics, research) to deliver integrated strategies and measurable revenue growth• Provide executive leadership in fiscal planning and capital expenditure budgets exceeding $10M, aligning investments with growth strategy and ROI• Calculate and report TAM / SAM / SOM to guide market entry, resource allocation, and long-term revenue planning• Present financial, market, and performance insights to executive leadership, boards, and investors, ensuring data-driven decisions• Drive digital transformation roadmaps, shifting from manufacturing to technology-driven enterprise models• Optimize MarTech ecosystems (CRM, CMS, automation, analytics, AI/ML) to improve scalability, data integrity, and funnel performance• Implement platforms including HubSpot, Constant Contact, Pipedrive, Airtable, Qualtrics, and Monday to unify data and boost collaboration• Translate market research and analytics into actionable strategies that increase engagement, strengthen attribution, and accelerate revenue• Partner with IT, sales, product, and CX to align MarTech with enterprise strategy and improve operational efficiency• Secure executive buy-in for integrations, CI/CD pipelines, and scalable solutions that deliver ROI• Design automated workflows and optimize sales/marketing funnels to improve forecasting and customer lifecycle managementKey Achievements• Implemented Microsoft Fabric proof of concept adopted by Microsoft Enterprise Services for scalable BI integration• Implemented Monday.com enterprise-wide, onboarding 120+ users and improving transparency and project delivery by 80%• Integrated automation and business systems, boosting campaign ROI by 18% and cutting costs by $250K annually• Implemented programmatic content development using AI tools to cut costs by $130K annually• Built business analysis and process mapping frameworks, reducing inefficiencies by 30% across sales, service, and marketing

Skills

• Online Marketing
• SEO
• Event Planning
• Television
• Marketing Analytics
• Facebook
• Creative Direction
• Brand Ambassadorship
• Sponsorship
• Professional Audio
• Social Networking
• Event Management
• Copywriting
• Corporate Branding
• Video
• Entertainment
• Marketing Management
• Adobe Creative Suite
• Media Planning
• Microsoft Office
• Marketing
• Brand Management
• Radio
• Youtube
• Social Media Marketing
• Online Advertising
• Digital Marketing
• Marketing Automation
• Blogging
• Audio Engineering
• Influencer Marketing
• Public Relations
• Ableton Live
• Strategy
• Direct Marketing
• Strategic Planning
• Media Buying
• Brand Development
• Digital Media
• Marketing Communications