Jeffrey Meza
Senior Product Manager, Ad Tech @Condé Nast
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WORK HISTORY
Senior Product Manager, Ad Tech @Condé Nast
New York, NY, US
Owned and led improvements to our advertising technology ad server platforms across web, video, and mobile apps, integrating vendors such as Permutive (user segmentation),IAS (campaign validation), and programmatic solutions, increasing identity match coverage by 50%+ and driving higher CPMs- Launched internal tooling to translate complex stakeholder requirements into dynamic ad server inventory controls, improving yield monetization by 10% while reducing manual operational effort- Designed and implemented a scalable server-side and client side A/B experimentation framework processing thousands of daily events via Snowplow. Testing key initiatives based on hypothesis and success criteria to improve alignment between revenue partners and our users reader experience, page performance and ad formats -Led migrations of legacy ad frameworks and defined as server targeting and validation across 14+ U.S. and international brands.
EDUCATION
Baruch College
Business, Marketing
SKILLS
ABOUT JEFFREY MEZA
Senior Product Manager with 10+ years of experience building advertising technology platforms across web, mobile, video, and audio. I specialize in ad serving, monetization, experimentation, and platform decisioning—driving measurable impact through scalable systems, thoughtful ad experiences, and data-driven iteration.I’ve led ad tech initiatives at Condé Nast and The New York Times, launching new ad formats, improving yield and monetization, owning and deploying A/B experiments. I’m particularly interested in ad tech platforms, connected TV, and the new world of how AI can influence experimentation-driven product development.CORE SKILLS & EXPERTISE:Advertising Technology and Monetization: Header Bidding (prebid/Amazon TAM)| Ad Serving (Google ad manager, AdsWizz, Freewheel)| Display, Video and Podcast Ad Format Creation (HTML, CSS, JS) for web and app | Ad Validation Tools (MOAT, IAS)| Audience Segmentation (Permutive)Product & Strategy: Roadmap and Prioritization (Scrum, Agile)| Content Migration via CMS platforms | Consent Management (Onetrust, Ethyca)| Video Strategy and Optimization (MRSS Feed, video.js support, VMAP/VAST) Experimentation & Analytics: SQL & Big Query| Data Visualization (MODE, DASH)| A/B Experimentation (Growthbook)|Dynamic Yield Optimization (GAM API)
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