Jeffrey McHugh

About Jeffrey McHugh

Strategic, results-driven marketer who is passionate about helping brands unlock business potential and accelerate growth.

Experience

1. Vice President, Global Brand Advertising

   Citi

   Mar 2022 — Present · New York, NY, US

   Lead global brand advertising efforts across 90+ markets, translating business priorities into strategic, high-impact campaigns that elevate the brand’s reputation during a period of $9.9B in annual revenue growth. • Managed Citi’s integrated Business Impact campaign which delivered outsized revenue impact, generating 70K new credit card and 13K bank account acquisitions in its first year, as measured by identity-based attribution.• Spearheaded a redesign of Axios newsletter strategy by showcasing Citi’s thought leadership reports on generative AI and emerging tech to 6.8M readers, resulting in a CTR 3.5x higher than benchmarks and a 696% lift in report traffic.• Own and manage a multi-million-dollar brand production budget, optimizing resources to maximize cost savings and ROI.• Partner with PR and Comms teams to shape brand narratives and ESG reports around Citi\'s social impact commitments. • Oversee cross-functional initiatives spanning messaging strategy, research and testing, brief development, content planning, lead generation, B2B strategy, KPI reports, and sales enablement.

Education

• New Trier Township High School Winnetka

  Winnetka, IL

• University of Minnesota

  Major in Advertising, Minor in Business Management