Jeffrey Lesan
Marketing, Events + Experiences & Brand Partnerships - MTV Entertainment Studio at Paramount
- Role
- Senior Director, Franchise Experiences & Partnership Marketing - Mtv Entertainment Studio at Paramount
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jeffrey Lesan
Marketer with over 14 years of experience in the entertainment industry, specializing in brand marketing, experiential marketing, and event production. Adept at designing and executing high- impact campaigns that engage audiences and elevate brand presence. Expertise includes strategic planning, cross-functional team leadership, and managing large-scale events from concept to execution. Proven track record of delivering innovative, immersive experiences that drive brand awareness, customer engagement, and measurable business growth. Passionate about creating memorable experiences that connect brands with their target audiences in meaningful ways.
Experience
Senior Director, Franchise Experiences & Partnership Marketing - Mtv Entertainment Studio
Oct 2018 — Present · Los Angeles, CA, US
In partnership with Senior Leadership, Series Development and Brand Creative Teams, lead strategic development and execution of all non- traditional / experiential marketing campaigns for MTV Entertainment Studio portfolio tentpoles, show priorities, and internal / external partnerships.• Interface directly with external fabrication partners and creative agencies, overseeing all aspects of production to ensure execution delivers on company goals, consistency of brand identity and insights based audience goals. • Primary focus on tentpoles [MTV Video Music Awards] and marquee global franchises across competition [RuPaul’s Drag Race, The Challenge], animation [South Park], and scripted genres [Yellowstone].Under Paramount Global, the MTV Entertainment Studios portfolio includes: MTV, Comedy Central, VH1, Paramount Network, CMT, TV Land, Smithsonian Channel, Pop TV and Logo.
Education
UCLA
Bachelor of Arts (B.A.), Cultural Anthropology
2008 — 2012
Skills
- Social Networking
- Design
- Social Media Marketing
- Adobe Creative Suite
- Web Design
- Graphic Design
- Music
- Marketing
- Editing
- Event Planning
- Online Advertising
- Digital Marketing
- Festivals
- Blogging
- Social Media
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