Jeffrey Janiszewski
Data-Driven Growth Marketing Leader | 20+ years of experience managing diverse marketing initiatives across the customer journey. | Skilled in SEO, social media, email, and account-based marketing
- Role
- Namer Field Marketing Manager at Amazon Web Services (AWS)
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Jeffrey Janiszewski
For over two decades, I\'ve navigated the dynamic landscape of marketing, consistently driven by the evolving pulse of consumer behavior and technology trends. My journey as a Senior Director of Demand Generation at SAP has allowed me to orchestrate a spectrum of inbound and outbound marketing programs, catalyzing lead generation and revenue growth for a global leader in enterprise software. Armed with a certification in digital marketing, my commitment lies in crafting strategies that not only resonate with business objectives but seamlessly align with the intricacies of the customer journey. What sets me apart: Content Marketing Award: Earned the \"2019 Project of the Year\" award from the Content Marketing Institute for \"Searching for Salaì\". This recognition celebrates groundbreaking storytelling that artfully blends history and technology. This accolade embodies my commitment to crafting captivating narratives that enthrall audiences, exploring the fascinating crossroads of the past and present. Demand Generation Trailblazer: Revolutionized demand generation with a data-driven approach, amplifying lead quality by 15% through meticulous multi-channel campaigns. My focus on strategic data deployment underscores a knack for driving high-impact marketing strategies, adding significant value to the organization. Customer-Centric Growth Expert: Steered a customer-focused paradigm by spearheading a dedicated customer service and success team. Standardizing policies and procedures, this initiative propelled a notable 26% Net Promoter Score. I showcased a holistic approach that prioritizes customer satisfaction, positioning it as the linchpin for organizational success. Tech-Forward Marketing Visionary: Led a tech renaissance by modernizing the marketing tech stack, enabling adept use of CRM, SaaS, Google Analytics, SEO/SEM, and marketing automation platforms. This strategic upskilling ensured our team\'s agility in leveraging technological advancements, fueling impactful marketing strategies. Revenue Growth Architect: Mastery in strategic sales processes resulted in an impressive 75% closure rate for qualified pipeline opportunities and a substantial 115% expansion in account sizes. These triumphs underscore my strategic acumen and proficiency in nurturing lasting client relationships, paramount in propelling revenue growth.
Experience
Namer Field Marketing Manager
Sep 2024 — Present
Education
Salisbury University
Bachelor of Arts - BA
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