Jeffrey Huynh

About Jeffrey Huynh

Experienced manager of marketing analytics with proven abilities in insightful recommendations that lead to stronger business strategies. A determined team player with a strong background in leading analytics, reporting, measurement, and strategy. Displays exemplary skill in tackling a variety of challenges and posses proven abilities to utilize and connect different data platforms and analytics tools to optimize marketing impact and effectiveness.

Experience

1. Group Manager, Martech and Planning

   Sony Interactive Entertainment

   Apr 2023 — Present · San Mateo, CA, US

   Lead first party audience targeting operations and strategy for our marketing campaigns on owned and paid marketing channels.Coordinate planning for global media, online marketing, and marketing technologies teams to unify various team projects of marketing campaign support and technical enablement towards strategic objectives.Guide the direction of our marketing technologies engineering team to enable our channel marketing teams for wider use of different layers of data, ranging from zero to third party, in marketing operations enablement and democratized reporting.

Education

• UCLA

  B.A., Political Science

  2005 — 2009

Skills

• Microsoft Access
• Energy Efficiency
• Sap Portal
• Access
• Sap
• Mandarin
• Forecasting
• Strategy
• Cantonese
• Crm
• Analytics
• Jenkins
• Databases
• Management
• Microsoft Excel
• Analysis
• Business Objects
• Sql
• Business Intelligence Tools
• Exacttarget
• Tableau
• Adobe Marketing Cloud
• Data Analysis
• Customer Relationship Management (Crm)