Jeffrey Hoffman

About Jeffrey Hoffman

Jeffrey Hoffman is an integrated marketing communications veteran with expertise in advertising, public relations, direct response, and digital marketing. He has held highly placed positions within the field including: public relations and communications specialist for the mayor of Washington, D.C; assistant director of communications for the Jacksonville (Florida) Chamber of Commerce; manager of communications programs and direct response marketing for Barnett Banks, Inc; and director of marketing for Direct Market Concepts. He is a graduate of the University of North Carolina at Chapel Hill. He founded The Hoffman Agency in 1993 and provides high-quality marketing communications services to a select group of clients that have ranged from regional businesses, to educational institutions and non-profit organizations, to companies listed on the Fortune 100. His firm has developed branding and marketing communications programs for a variety of national and regional corporations and organizations including Citicorp, Hibernia Bank, TIB Bank, Regency Centers, the National Environmental Services Center, the federal Environmental Protection Agency, St. Johns River Water Management District, the University of Florida Academic Health Center, University of Florida Health – Jacksonville, and University of Florida Health – North. He is a frequent writer and speaker on marketing, branding, digital marketing, and behavior change marketing.

Experience

1. Owner

   Hoffman Integrated Marketing Communication

   Aug 1993 — Present · Jacksonville, FL, US

   Full-service marketing communications firm specializing in digital and traditional advertising.

Education

• University of North Carolina at Chapel Hill

  AB

Skills

• Marketing
• Social Media Marketing
• SEO
• Advertising
• Creative Direction
• Marketing Communications
• Marketing Strategy
• Direct Marketing
• Crm
• Email Marketing
• B2b
• Market Research
• B2b Marketing
• Brand Development
• Strategy
• Brand Management
• Direct Mail
• Online Advertising
• Copywriting
• Digital Media
• Leadership
• Strategic Planning
• Integrated Marketing
• Ppc
• Online Marketing
• Press Releases
• Mobile Marketing
• Product Marketing
• Social Media
• Corporate Branding
• Facebook
• Management
• Sem
• Digital Strategy
• Digital Marketing
• Interactive Marketing
• Web Design
• Media Planning
• Google Analytics
• Web Analytics