Jeffrey Hawkins

About Jeffrey Hawkins

With over 15 years of experience in brand development, graphic design, and marketing…

Experience

1. Senior Graphic Designer

   Dr. Squatch

   Jul 2021 — Present · Los Angeles, CA, US

   Collaboration and Strategy• Led strategic design initiatives across digital channels, collaborating with marketing and art directors to deliver high-converting visuals that increased engagement by 10% across campaigns and product launches• Spearheaded cross-functional creative projects with marketing, product, and e-commerce teams, ensuring brand consistency while meeting aggressive revenue targets • Established streamlined design processes that reduced project turnaround time by 30% while maintaining quality standardsEvent and Email Campaign Development• Creative directed Squatchapalooza at BMO Stadium, developing comprehensive brand materials that drove an increase in event attendance• Designed and launched targeted email campaigns for major brand partnerships that achieved higher open rates compared to industry standardsImplemented data-driven A/B testing strategies for email campaigns, resulting in revenue growthDigital Marketing and E-Commerce• Created high-performing digital assets for Amazon, Walmart, Boots, Albertsons, and Target marketplaces that contributed to an increase in platform sales• Reworked product packaging design system, leading to customer satisfaction scoresPioneered implementation of AI photography tools, reducing production time while improving visual quality and maintaining brand consistencyLeadership and Team Development• Mentored junior designers in advanced motion design techniques, empowering team members to expand their skill sets in After Effects and dynamic email content creation.• Established design system style sheets and guidelines that reduced design inconsistencies and improved team efficiency

Education

• Colorado State University Pueblo

  Bachelor, Graphic Design

  2003 — 2008

Skills

• Video
• Graphic Design
• Account Management
• Microsoft Office
• Sales
• Research
• Social Networking
• Time Management
• Marketing
• Video Editing
• Adobe Creative Suite
• Customer Service
• Lighting Control
• Editing
• Leadership
• Social Media
• Web Design
• Advertising
• Final Cut Pro
• Club Operations