Jeff Nelson
Alliance Partner Sales Manager at GoTo
- Role
- Alliance Partner Sales Manager at GoTo
- Location
- Saratoga Springs, UT, US
- LinkedIn followers
- 500 followers
About Jeff Nelson
Channel Sales leader with over a decade of success driving revenue growth in SaaS and UCaaS. Proven track record of exceeding quotas, revitalizing underperforming partnerships, and driving partner success across healthcare, IT, and general market segments. Accomplished in developing and executing go-to-market strategies, managing complex sales cycles, and building strategic relationships as a trusted advisor to full-service partners, value-added resellers, and integration partnerships.
Experience
Alliance Partner Sales Manager
Mar 2019 — Present · UT, US
Developed and managed strategic partnerships to effectively position our UCaaS and CCaaS platforms through sales enablement and coaching resulting in key partners producing double and triple digit ARR growth• Grew a middle-tier partnership into a key strategic partner recognized as GoTo’s 2024 “Top UCaaS Partner”, and the partner’s 2024 “Partner of the Year” resulting in a 10x increase in pipeline for 2025• Organized and presented sales, support, and engineering trainings both in person and virtually, leading to increased sales, greatly improved post sale processes, and implementation of new integrations to maximize our business opportunities• Onboarded dozens of new reseller and referral partners developing many into significant producers by creating business plans to optimize their sales teams and developing go-to-market strategies• Collaborated with marketing and product teams to launch targeted campaigns, co-branded materials, and joint webinars tailored to partner specialties• Represented GoTo at trade shows supporting several key partners in pipeline creation and competitive positioning• Rebuilt an underperforming national partner into one of the top revenue producers through targeted engagement by acting as their internal advocate and working cross-functionally with multiple departments to resolve issues and streamline processes• Achieved 180% of 2024 quota and earned President’s Club recognition in 2022 and 2024• Served as team lead directing weekly team meetings, developing sales tools and processes, and mentoring new reps
Education
University of Utah
BS
2012
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