Jeffrey Freeman

About Jeffrey Freeman

As Chief Marketing Officer at Andrew Jackson’s Hermitage, I lead strategic efforts to grow awareness, visitation, and support for one of the nation’s most historic sites. I oversee marketing, communications, and programming to deliver destination-worthy experiences, develop meaningful partnerships, and elevate the relevance of Jackson’s legacy and the stories of those who lived and labored on this land.Previously, as Head of Field & Marketing Operations at Confie, I bridged national strategy with local execution across thousands of retail locations. I led teams responsible for local events, sponsorship activations, field marketing, and online reputation management, including our multi-market MLS sponsorship portfolio.With 18+ years of experience across nonprofit, insurance, automotive, and QSR sectors, I bring a results-driven approach to brand strategy, digital marketing, media management, and experiential programming. I’m passionate about building strong teams, launching high-impact campaigns, and aligning mission with measurable outcomes.I am known for my ability to build strong teams, foster collaboration, and lead complex initiatives from concept to completion. My technical skills include digital marketing strategies such as paid and organic search, social media management, CRM, and display advertising. I also excel in operational programs, ensuring alignment between corporate goals and on-the-ground execution.I thrive in dynamic environments where I can create innovative solutions, build authentic relationships, and drive meaningful results. I am passionate about growing teams, streamlining processes, and contributing to organizational success.

Experience

1. Chief Marketing Officer

   Andrew Jackson's Hermitage

   Jun 2025 — Present · Nashville, TN, US

   As Chief Marketing Officer at the Andrew Jackson Foundation, I lead the organization’s strategic marketing, communications, retail operations, and public programs to drive visitor attendance, grow membership, and support revenue generation.I oversee the development and execution of integrated marketing plans, aligning brand messaging across all channels, including digital, print, social media, and public relations. I manage internal teams and external vendors to ensure marketing efforts are on time, on brand, and within budget.My role includes overseeing media relations, partnerships, and sponsorships, while also leading our crisis communications and public response strategy. I collaborate closely with the CEO, the Board, and key stakeholders to report progress, identify new opportunities, and ensure alignment with our mission.I also manage our retail and public programming teams. This includes setting strategy and revenue goals for on-site retail operations and leading the planning, promotion, and evaluation of events ranging from major annual gatherings to seasonal series.By combining data-driven strategy with creative storytelling and audience engagement, I work to ensure every visitor\'s experience at The Hermitage is meaningful and memorable, whether in person or online.

Education

• University of Memphis

  Bachelor of Arts in Communication, Advertising

• University of Phoenix

  Master of Business Administration (M.B.A.), Business Administration and Management, General

Skills

• Google Analytics
• Media Planning
• Brand Management
• Marketing Strategy
• Social Media
• Social Networking
• Social Media Marketing
• Integrated Marketing
• Crm
• Retail
• B2b
• Direct Marketing
• Marketing Research
• Sem
• Event Planning
• Marketing Management
• Email Marketing
• Market Planning
• Digital Marketing
• Relationship Marketing
• Outdoor Advertising
• Interactive Marketing
• Account Management
• Online Advertising
• Adobe Creative Suite
• Online Marketing
• Mobile Marketing
• Digital Strategy
• Public Relations
• Market Research
• Salesforce.com
• Media Buying
• Copywriting
• Digital Media
• Sales
• Advertising
• Lead Generation
• Ppc
• Brand Development
• Corporate Communications