Jeffrey Chou

About Jeffrey Chou

As an innovative leader, I excel at assisting businesses transform their creative needs into practical data-driven solutions. My specialty lies in managing and integrating data across disparate systems by collaborating closely with development teams to design robust data workflows. I possess a keen ability to anticipate future market demands, enabling me to plan and develop scalable, standardized processes tailored for large enterprise settings. Importantly, I deeply value the unique contributions of each team member I work with.

Experience

1. Cdp Product Lead

   Diageo

   Jul 2024 — Present · New York, NY, US

   Bayforce Client- Collaborate with global teams on North America business requirements to ensure the CDP model technically supports the region’s alc/bev digital marketing strategies, which accounts for 40% of the company’s global share- Conduct cleanup of production data and modify data schemas of downstream systems during the CDP migration to align with its latest model, which involves analyzing data for 35+ brands- Develop and document new processes during Diageo’s digital transformation in collaboration with global teams to define new ways of working that led to a reduction in duplicative efforts and streamline workstreams- Facilitate end to end data capture integrations to ensure clean data flows into the database extensions for targeted consumer engagement in Salesforce Marketing Cloud platform- Partner with the media teams to create lookalike audiences and suppression lists on brand, category, or custom affinity attribute levels.

Education

• City University of New York-Hunter College

  Master's degree