Jeff C.
Digital Content Production (Contract) @National Basketball Association (NBA)
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WORK HISTORY
Digital Content Production (Contract) @National Basketball Association (NBA)
EDUCATION
Georgia State University
Master of Arts - MA, Mass Communication/Media Studies
University of Central Florida
Bachelor of Arts - BA, Journalism
ABOUT JEFF C.
Fifteen-plus years of experience in editorial and production work across magazine, print, online, and television, with current focus on high-volume digital publishing and site programming. Specialize in content management, copy editing, AP Style, deadline-driven planning, SEO optimization and audience-informed content placement. Lead daily coverage decisions, manage cross-platform publishing for large-scale web and app audiences, and improve reach through metadata, newsletters, push alerts and analytics-driven programming.Accomplishments:• Increased organic sessions 12% YoY (2023 to 2024) by optimizing headlines and metadata for SEO.• Improved click-through rate by 10% across priority stories by analyzing daily audience signals in Parsely and web analytics to guide content placement on NBA.com and NBA App.• Reduced publish time by 15% across 4 NBA.com redesign launches by migrating from an in-house CMS to WordPress and moving 100s of pages with zero downtime.Skills: Content Placement, Editorial Style Guides, SEO Optimization, Metadata Optimization, Parsely Analytics, Web Analytics, Push Alert Scheduling, Newsletter Content QA, Cross-Functional Editing, Editorial Plan Management, Google Docs Tracking, Editorial Project Planning, Social Media Publishing, WordPress Migration, CMS Migration
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