Jeffrey Carroll
Account Executive @Zero Company Performance Marketing
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WORK HISTORY
Account Executive @Zero Company Performance Marketing
Dana Point, CA, US
KEY ACHIEVEMENTS• Generated over in Paid Media & SEO account billables.• Managed and retained customer/client relationships for over 3-4 years.• Acquired over paid followers through targeted ad campaigns.• Managed annual budgets exceeding $2M while consistently reducing cost per clicks (CPC) by -22%- 132% through continuous A/B testing, monitoring, bid optimization, and advanced targeting strategies.• Optimized ad performance and increased time on site metrics by 40%- 438% in 8 months through strategic campaign restructuring, A/B testing, and data-driven audience optimization across LinkedIn Ads, Meta Ads, Instagram Ads, & Reddit Ads.• Partnered with platform representatives (Google, LinkedIn, Twitter, Reddit) to gain early access to beta features, driving a 45% improvement in campaign results through innovation.• Demonstrated expertise in developing and implementing highly effective ad strategies, utilizing media channels such as Google Ads, Bing Ads, The Trade Desk, and the Paid Social Media channels noted above to achieve campaign goals.
EDUCATION
University of Nevada-Las Vegas
Entrepreneurship/Entrepreneurial Studies
Orange Coast College
Buisness
ABOUT JEFFREY CARROLL
I am a highly experienced paid media specialist with a proven track record of delivering successful campaigns across a variety of industries. I have a deep understanding of the ever-evolving digital landscape and the ability to stay ahead of the latest trends and techniques. With a total of 7 years of marketing experience, 4 of which were spent in agency environments, I bring a wealth of knowledge and expertise to the table. With a strong background in paid search, social media advertising, and programmatic media buying, I am able to create and execute campaigns that drive real business results. I am skilled in using data to inform strategy and optimize performance, and have a keen eye for detail when it comes to tracking and analyzing campaign metrics. I am a strategic thinker and always strive to understand the bigger picture, ensuring that my campaigns align with the overall business objectives. I have experience working with large budgets and am able to effectively manage and allocate media spend to drive maximum ROI. I am a strong communicator and thrive in a collaborative environment. I have experience working with cross-functional teams, including creative, analytics, and account management, to deliver cohesive and effective campaigns. I am also able to effectively manage and lead junior team members, providing guidance and mentorship to help them reach their full potential. I am passionate about the ever-evolving digital landscape and am always looking for new and innovative ways to drive business results. I am constantly seeking to improve my skills and stay ahead of the latest industry trends. In summary, as a Paid Media specialist with 7 years of marketing experience and 4 years of agency experience, I bring a wealth of knowledge and expertise to the table. My expertise in paid search, social media advertising, and programmatic media buying, along with my ability to use data to inform strategy, make me a valuable asset to any organization. I am a strategic thinker and a strong communicator, and always strive to deliver the best results for my clients.
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