Jeff Pfeifer

About Jeff Pfeifer

Currently working for PepsiCo on the Cheetos business, helping lead its Equity & Comms efforts. Before joining the Cheetos team, I spent ~3.5 years at PepsiCo working on the Variety Pack, Seasonal Portfolio & Baked business units. Most notably, during my time on the Variety Pack business, I helped lead & bring to market the brands new Comms messaging, leveraging a 360-partnership with Hasbro. Beyond Variety Pack, I have also leveraged my experiences across Seasonal & Baked to effectively drive both short & long-term business impact; working E2E across the organization to deliver against key strategic business priorities.Prior to joining PepsiCo, I spent nearly 5 years at Keurig Dr Pepper in Brand & Media roles. Key highlights from my time include working on the flagship Dr Pepper brand, most notably leading the College Football/Tuition program for (3) seasons, reinvigorating the Tuition program by devising a new and impactful brand strategy focused on reaching more GenZ and Millennial consumers and helping lead the strategic development and execution of Dr Pepper\'s 1st innovation in 10+ years: Dr Pepper & Cream Soda. In addition to my time on Dr Pepper, I worked on the Crush/Schweppes business, most notably developing strategic recommendations, influencing cross-functional stakeholders & helping bring a Crush Sour Patch innovation to market.Before joining the Keurig Dr Pepper team, I worked for two agencies (Initiative & Mindshare) working across a variety of clients: Dr Pepper, Campari, ampm/ARCO, Bare Escentuals and Cisco. During my time at these agencies, I was responsible for creating multi-channel, cross-platform strategic & tactical recommendations, establishing brand/content synergies, and managing two direct reports.I earned my MBA from the University of Denver\'s Daniels College of Business and Bachelor\'s of Science Degree from Trinity University with concentrations in Marketing and Management.Specialties:IRIMicrostrategyMedia Campaign Measurement and ReportingMedia Planning (Digital/Social/Search)Millward Brown, Oracle/DLX, Nielsen Catalina, Moat, IAS, DCM, Prisma, Nielsen AdRelevance, ComScore, Colspace and SizmekConsulting for a Non-ProfitPartnership Marketing

Experience

1. PepsiCo

   Present

Education

• University of Denver - Daniels College of Business

  Master of Business Administration (MBA), Marketing

  2012 — 2013

• Oak Park High School

  High School Diploma

  2004 — 2008

• Trinity University

  Bachelor of Science, Business Administration: Marketing and Management, Minor in Sport Management

  2008 — 2012

• Macquarie University

  Marketing and Management

  2011 — 2011

Skills

• Teamwork
• Prisma
• Organization
• Time Management
• Media Planning
• Sizmek
• Scarborough Market Research Software
• Facebook
• Experience with Adviews, Sbms and Simmons Creative Marketing Software
• Colspace
• Strategy
• Digital Strategy
• Digital Marketing
• Management Consulting
• Conflict Resolution
• Experience with Microsoft Office Programs (Word, Excel, Powerpoint and Outlook)
• Brand Management
• Mri Software
• Marketing
• Nielsen Adrelevance
• Social Media
• Sports Marketing
• Team Leadership
• Press Releases
• Digital Media
• Doubleclick
• Comscore
• Dart for Advertisers
• Nonprofits
• Leadership