Jeff Pawling

About Jeff Pawling

As an established consumer insights professional with over six years of experience across several different industries, including entertainment, sports and travel, I am a data-focused storyteller proficient in a number of different research tools, including Tableau, SPSS, Q Professional, and Nielsen as well as the entire Microsoft Office suite. I seek opportunities that will allow me to have a profound impact as a consumer insights professional on each client’s specific business needs and represent the voice of the customer.

Experience

1. Market Research Manager

   Viking

   Apr 2024 — Present · Los Angeles, CA, US

   Analyze quantitative and qualitative data from surveys pertaining to marketing, itinerary, guest and employee experience, UX and other cruise business issues.• Write and program survey questionnaires, accounting for proper question wording and survey logic throughout.• Monitor response quotas for surveys in field, accounting for proper ratios based on Viking cruise guest segment data.• Recruit for focus groups, overseeing participant profiles and the distribution of incentives.• Craft visual presentations with the goal of sharing survey findings in an engaging manner.

Education

• York School

  High School Diploma

  2007 — 2011

• UCLA Extension

  Data Science Fundamentals

  2020 — 2020

• University College Dublin

  Study Abroad, History

  2013 — 2013

• The George Washington University

  Bachelor of Arts (B.A.), Journalism and Mass Communication

  2011 — 2015

Skills

• Microsoft Office
• Packaging
• Research
• Blogging
• Editing
• Microsoft Word
• Powerpoint
• Interviewing
• Social Media
• Wordpress Design
• Radio Broadcasting
• Public Relations
• Data Entry
• Media Relations
• News Writing
• Broadcast
• Public Speaking
• Facebook
• Television
• Copy Editing
• Press Releases
• Writing
• Broadcasting
• Interviews
• Politics
• Social Networking
• Event Planning
• Radio
• Sports
• Storytelling