Jeff Northup

About Jeff Northup

I lead sales strategy across two organizations in the supplement industry. As President & CEO of Science Based Brands, I help vitamin supplement category managers procure quality, value-based products for retail and digital shelves. As Director of Sales at Basic Health Brands, I drive revenue growth across their portfolio of wellness brands including Flomentum, Omax Health, EyeScience, and Basic Organics.This dual role is part of a strategic partnership between the two companies—BHB handles manufacturing and co-packing for SBB, while I bring sales leadership to both organizations. It\'s a structure that lets me focus on what I do best: building brands and driving growth.With nearly two decades of experience in the US market, I have the industry knowledge and entrepreneurial spirit to drive growth in this competitive sector. I\'ve co-founded and exited two successful companies—EyeScience Labs and Morganheimer—developing science-based natural formulas and branded merchandise solutions for Fortune 10 and Fortune 100 clients.Looking to build or grow a supplement brand? Let\'s connect.

Experience

1. President & CEO

   Science Based Brands

   Jul 2018 — Present · Powell, OH, US

   With nearly two decades of experience navigating the US retail and eCommerce market, Science Based Brands has the industry knowledge to help vitamin supplement category managers procure the best quality and value-based products to offer their clients on the retail or digital shelf. We work with clients large and small, from drug distributors and national food-drug mass market stores to small eCommerce clients, we handle the details, so you can focus on what you do best: bringing the right products to your customers to increase value to your customers and category sales.

Education

• The Ohio State University Fisher College of Business

  Certificate, Executive MBA Certificate Program

  2002 — 2002

• The Ohio State University

  Bachelor of Science, Financial Management

  1989 — 1994

Skills

• Executive Management
• Solution Selling
• Business Planning
• Sales Operations
• Ceos
• Cfos
• Marketing
• Selling
• Start-Ups
• Marketing Strategy
• New Business Development
• Management
• Retail
• Vendor Management
• Medical Devices
• Budgets
• Budgeting
• Negotiation
• Sales
• Product Marketing
• Sales Management
• Healthcare
• Business Development
• Leadership
• Strategic Partnerships
• Business Strategy
• Strategic Planning
• Product Development
• Entrepreneurship