Jeff Mortensen
Executive Vice President @Rebion
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WORK HISTORY
Executive Vice President @Rebion
Joined the executive management team upon Rebion’s US FDA clearance to commercialize a proprietary Neural Performance Scanning technology for amblyopia (lazy eye) detection device (blinq.®) for front-line screening initiatives and development of follow-on offerings to address traumatic brain injury (traq.™) Successfully seeded the beta and market launch of the blinq.® Vision Scanner with marque customers in primary care, government-based programs and charitable organizations. Business Development • Lead market research efforts • Developed company revenue generation roadmap • Initiated and coordinated corporate branding and messaging • Participated and presented in fund-raising activities • Product development relating to market requirements and customer experience • Product design and packaging to address usability and marketable features • Product validation with contract manufacturers • Clinical study management and activities to ensure ongoing validation of the commercial offering Marketing • Direct all customer-facing activities including marketing and public relations • Build corporate presence in relevant markets • Content creation and project management of all marketing and messaging • Manage marketing staff (employed and contracted) • Oversee social media efforts Sales • Initiate and lead company sales strategy • Hire, train and manage direct sales team • Seek out and negotiate distributor and independent rep agreements
EDUCATION
Platte College
Business Administration and Management, General
PGA Business School
Successful Completion, Golf Business Operations, Golf Instruction
SKILLS
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