Jeff Miskis

About Jeff Miskis

As a marketing/sales professional, I leverage nearly 20 years of creative agency…

Experience

1. Digital Director

   Cascade Architectural Cascade Coil Drapery, Inc

   Oct 2022 — Present · Tualatin, OR, US

   Managing the digital ecosystem across all divisions (Custom Architectural, Industrial Safety & Security, Residential Hearth & Home Decor, Zoological), my work at Cascade Coil Drapery includes strategic and creative direction, project management, website design/development, digital and print advertising, organic search engine optimization and paid search campaign management, email marketing and automation, writing and content creation, photography and videography, digital asset management, continuing education, CRM development, sales process improvement, systems integration, artificial intelligence, analytics, business intelligence, and more.Through a steadfast commitment to ongoing performance analysis which enables near-constant iterative improvements to be made at every turn, and by balancing in-house production capabilities with external service providers to fill tactical gaps as needed, Cascade\'s holistic approach to digital marketing has dramatically improved our return on all sales and marketing investments in only a few short years, while simultaneously decreasing the relative size of that investment overall.By implementing directly-attributable revenue-generating strategies that emphasize the strong ties between marketing and sales required to ultimately move the needle, Cascade has not only increased the quality and quantity of leads hitting our pipeline exponentially, we\'ve seen improved win rates, increased average order size, shortened average time to close, and quantifiably strengthened customer relationships to drive more repeat business. The insights gathered from our efforts have also helped to create innumerable efficiencies throughout our sales (and even manufacturing) processes through automation and the development of new resources/reporting that continually provide extremely valuable insights to our executive leadership team and support strategic decision making.

Education

• Saint Vincent College

  BA, Communication

  2001 — 2005

Skills

• Front-End
• Lead Generation
• Mobile Design
• Sem
• Web Development
• SEO
• Front-End Development
• Web Design
• Interaction Design
• Social Media
• Wire Framing
• User Experience
• Online Marketing
• Usability Design
• Usability Engineering
• E-Commerce
• Advertising
• Web Strategy
• User Interface Design
• Adobe Creative Suite
• Email Marketing
• Marketing
• B2b Marketing