Jeff Madden

About Jeff Madden

My role involves leading:– Strategic Planning / Positioning– Data Analysis / Digital Marketing– Advertising / Public Relations / Events- Our marketing team and externalmarketing partnersBuilding from a successful track record of guiding organizations outside of their comfort zone, I work with companies to drive impact. My background includes brand development and multi-channel marketing. My natural curiosity about what makes people tick (and buy) with a healthy dose of tenacity helps me drive growth. My expertise runs the gamut. From challenger consumer brands to Fortune 500s, complex business-to-business and non-profits, I have touched it all. My most notable accomplishment was helping take a $14M start up to $200M in annual revenue that eventually sold for $400M … cash… debt-free. My work has been recognized with more than 50 awards by the American Advertising Federation, Business Marketing Association, Nonprofit Connect and Public Relations Society of America, among others. With these honors, I was also awarded a PRSA Silver Anvil for reputation and brand management - the most iconic and highest national public relations award. These accolades comprise work that cut through the clutter and noise, pipeline plans that drove growth and strategies that positioned companies to seize opportunities. Outside the office, I lend my expertise to the Marketing Department Advisory Board at Missouri State University, where I earned my degree; provide counsel to local non-profit organizations and judge the American Royal World Series of BBQ. On weekends you can find me making chains clink on the disc golf course, biking the Katy Trail or enjoying a grilled meal on the patio.Any posts or opinions are my own and not tied to my clients or employer.

Experience

1. Director of Marketing

   Labconco Corporation

   Jan 2025 — Present · Kansas City, MO, US

Education

• Missouri State University

  Bachelor of Science Marketing, Marketing Communications and Management

Skills

• Copywriting
• Strategic Planning
• Research
• Marketing Strategy
• Event Planning
• Integrated Marketing
• Leadership
• Brand Development
• Account Management
• Marketing Communications
• Direct Marketing
• SEO
• Trade Shows
• B2b Marketing
• Social Media Marketing
• Public Relations
• Media Relations
• Social Media
• Strategy
• Advertising
• Marketing