Jeff Jacobs
EVP Client Engagement at Coherency
- Role
- EVP Client Engagement at Coherency
- Location
- Port Washington, NY, US
- LinkedIn followers
- 500 followers
About Jeff Jacobs
I\'m a 25+ year veteran in innovation and consumer insights. My specialty is the creation and sales of new data types, methodologies, and analytics. I focus on strategic selling of research tools, driving activation and ROI from market intelligence and research spending. Having worked both inside CPG companies, and as a provider of insights to them, I’ve helped shape literally hundreds of innovations. My experience is global, with assignments in San Francisco, New York, Germany, and France. Key accomplishments include- Leading all sales and client development activities for CPG prospects on US East Coast (Quri)- Creating a new global sales forecasting offer and digital media model (Ipsos)- Head of Designor suite of tools ($15MM annually) and global analytical business unit including P&L and team of marketing scientists (Ipsos)- Leading innovation program for 2 major new products generating over $50MM each (Clorox, Henkel)
Experience
EVP Client Engagement
Nov 2017 — Present · New York, NY, US
Coherency is a marketing insights and strategy agency. We use breakthrough research techniques to decipher the “emotional logic” that drives consumer behavior. In other words, how the heart rules the head and controls the purse strings. We offer a full suite of qualitative and quantitative tools to help you solve real business challenges. Our research is grounded in the principle that emotion is at the heart of consumer behavior. That’s why we developed LoveQuotient®, the first tool of its kind that quantifies how much consumers love brands.
Education
University of Warwick
International Economics
1990 — 1991
Claremont McKenna College
BA, Economics
1988 — 1992
University of Arizona Eller MBA Programs
MBA, Marketing, Entrepreneurship
1992 — 1994
Skills
- Consumer Products
- Innovation Research
- Forecasting
- Market Research
- Product Development
- Segmentation
- Consumer Behaviour
- Consumer Insights
- Consumer Insight
- Cpg Industry
- Advertising Research
- Market Analysis
- Quantitative Research
- Marketing Research
- Innovation Management
- Marketing Strategy
- Product Innovation
- Brand Equity
- Customer Insight
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