Jeff Lizik

About Jeff Lizik

I’m Jeff Lizik, the MASS Leverage Architect™, reframing digital marketing as a compounding asset class—not a cost. I help CMOs, VPs, Directors, and entrepreneurs turn marketing into equity with modular 80/20 systems, psychology-driven persuasion, and AI-powered automation. No more agency traps; build engines once, own value forever.From corporate ranks to multi-million eComm ventures, I’ve disrupted norms. Now, I lead RedShift Digital Marketing (eComm growth engines), RedShift Local (geo-targeted SEO assets), and Authority Makers (personal brand blueprints). My frameworks—Digital Marketing Essentialism™ and MASS Leverage™—cut 80% waste, leverage psych hooks for trust, and automate with no-code tools like Zapier.Avid reader books), animal lover/rescuer, and mentor—I’m fueled by entrepreneurial challenges and hobbies like football, animal rescue and RC cars. Ready to unify your efforts into wealth? DM for a MASS Leverage™ Report or advisory. j•••@redshiftdm.com 41••••••96

Experience

1. President & CEO

   Redshift Digital Marketing

   Oct 2017 — Present · Pittsburgh, PA, US

   WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: AutoNationBagel BitesFederated InvestorsGNCGold\'s GymHuggiesKleenexMario Lemieux FoundationTime Warner CableMY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:‍. B2C Marketing‍ B2B Marketing Strategy🤖 Chatbot Implementation Content Marketing Customer Acquisition Digital Marketing Digital Marketing Analytics‍ Digital Strategy E-commerce SEO Email Marketing Inbound Marketing‍ Customer Acquisition & Retention Pay Per Click (PPC) Photography Podcast Services PPC Bid Management SEO (Search Engine Optimization) SEO Audits Social Media Marketing Video ProductionREADY TO TALK? j•••@redshiftdm.com 41••••••96

Education

• University of Pittsburgh

  BS, Psychology

  1990 — 1994

• Shaler Area High School

  Graduate

  1986 — 1990

Skills

• Online Marketing
• Strategic Planning
• Social Media Marketing
• Web Analytics
• Competitive Analysis
• Start-Ups
• Web Marketing
• Internet Strategy
• Analytics
• Management
• Sales Management
• Analysis
• Search Engine Optimization (SEO)
• Social Media
• Entrepreneurship
• SEO
• Inbound Marketing
• Digital Marketing
• Marketing Strategy
• Online Lead Generation
• Marketing
• Strategy
• Lead Generation
• Sales
• Email Marketing