Jeff Leaf
EVP, Executive Creative Director | Agency and Brand Leader
- Role
- EVP, Executive Creative Director at Current Global
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jeff Leaf
As EVP, Executive Creative Director at Current Global, I lead creative across North America. I help brands build earned-first platforms and ideas designed to travel through culture, not just media plans.My career has taken me through agencies, consultancies, and high-growth companies, which gives me a broad view of how modern brands are built today. I’ve served as Chief Creative Officer at WAX Blockchain, helped scale brand and growth at Pvolve, led transformation work at Deloitte Digital, and spent over a decade at Ogilvy New York leading global creative across complex portfolios.Along the way, I’ve learned that great creative is not just about ideas. It’s about building the teams and systems that allow those ideas to thrive. I’m passionate about building high-performing creative organizations that combine ambition with accountability, and bold thinking with real business impact.
Experience
EVP, Executive Creative Director
Feb 2024 — Present · NY, US
Oversee creative across the NY and Chicago offices.• Lead cross-functional teams to deliver breakthrough, earned-first creative campaigns across a diverse portfolio of iconic brands, including Volvo, Kingsford, Applebee’s, Ocean Spray, Icy Hot, Unisom, Allegra, Dulcolax, Abbott and many more.
Education
Boston University
Bachelor of Science, Communications
ArtCenter College of Design
Bachelor of Fine Arts, Advertising
Skills
- Art Direction
- Brand Architecture
- Integrated Marketing
- New Media
- Ideation
- Advertising
- Website Development
- Adobe Creative Suite
- Typography
- Documentaries
- Brand Awareness
- Corporate Events
- Concept Development
- Visual Communication
- Logo Design
- Direct Mail
- Digital Marketing
- Branding
- Interactive Advertising
- Digital Strategy
- Idea Generation
- Experience Design
- Outdoor Advertising
- Television
- Corporate Identity
- Social Media
- Direct Marketing
- Interaction Design
- Brand Development
- Creative Strategy
- Web Design
- Digital Media
- Online Advertising
- Animation
- User Experience
- Content Strategy
- Interactive Marketing
- Graphic Design
- Branding & Identity
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