Jeff Jones
President & Chief Media Officer at Good Media Ideas
- Role
- President & Chief Media Officer at Good Media Ideas
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Jeff Jones
President & Chief Media Officer at Good Media Ideas (formerly McCulloch+Company), in…
Experience
President & Chief Media Officer
Jan 1994 — Present · Atlanta, GA, US
Manages daily agency operations and leads the media team • Oversees strategic media planning, buying and implementation for all B2B and B2C clients • Has expertise in all media channels: digital (search, display, video, social), broadcast, print, direct marketing, OOH • Has broad business category experience: retail, automotive, industrial, technology, healthcare, packaged goods, real estate, personal care, government• Oversees new business acquisition program: outbound marketing, inbound LeadGen, prospect cultivation • Negotiates and formalizes all contracts including client agreements and media resource agreements • Manages relationships with creative, marketing, research, public relations and social media agency partners • Functions as agency general manager, overseeing profitability, staffing and client service • Institutes agency policies and procedures
Skills
- Integrated Marketing
- Marketing
- Social Media
- B2b Marketing
- Interactive Marketing
- Lead Generation
- B2b
- Marketing Communications
- New Media
- Outdoor Advertising
- Marketing Strategy
- Advertising
- Media Planning
- Media Buying
- Digital Media
- Public Relations
- Brand Development
- Digital Marketing
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