Jeff Hurston

About Jeff Hurston

I’m a business-centric leader with deep experience in linking data and analytics to business outcomes. I help companies unlock the value of their data by building modern data platforms to integrate, unify, secure, govern and make data readily consumable for digital transformation, AI initiatives, process automation, data science, BI and analytics.I’ve seen too many expensive IT efforts fail despite having top-notch technical teams because they don’t have an experienced leader who first:• Aligns on the business strategic priorities and objectives• Identifies cultural or organizational roadblocks and addresses them• Starts small and ensures business impact and value is known• Measures and communicates against clear success metrics, and• Takes an iterative, agile approach to learn and show value more quicklyMy strengths include:1. Building and optimizing data strategies, trust, architectures, agility and literacy2. A disciplined approach to aligning demand with capacity, creating predictable delivery3. Building high performing, engaged delivery teams I’m passionate about data centric roles in growth-oriented companies where I can put my handprint on teams and solutions. Ones that recognize the value in their data but are looking to advance their strategy, operating model, and execution teams to deliver that value to the bottom line. A company that supports a test and learn, fail fast mentality, and is committed to a continuous improvement mindset. Key Competencies: IT Strategy & Maturity Models, Business & IT Alignment, Creating Trusted Data, Cost Reduction Through Automation, Data Platform Modernization, Data Factory & Product Approach, Agile at ScaleAgile, Data Pipelines, Analytics, Business Intelligence, Data Management, Data Governance, Database Marketing & CRM, Data Architecture, Digital MarketingSoftware & Applications: SAS, IBM Campaign, Pega, Oracle Eloqua, Salesforce, Microstrategy, Tableau, Sisense, Alteryx, Birst, Qlik, SAP HANA, Business Objects & Analytics Cloud, Teradata, SQLServer, Cognos, AWS, Azure, Snowflake, SSRS, AbInitio, PowerBI, Spark, Collibra, DBT

Experience

1. SVP Strategic Data Platform, Data & Analytics

   LPL Financial

   Aug 2024 — Present · Charlotte, NC, US

Education

• Commonwealth University-Bloomsburg

  BS, Marketing

• Colorado State University

  MBA, Management

Skills

• Ibm Campaign
• Marketing Strategy
• Data Integration
• Database Marketing
• Capital Budgeting
• Product Marketing
• Sas
• Cognos
• Data Warehouse Architecture and Appliances
• Leadership
• People Development
• Marketing Automation
• Crm
• Business Intelligence
• Campaign Management
• Product Management
• Pegasystems Prpc
• Tableau
• IT Strategy
• Teradata Aprimo
• Strategy
• E-Commerce
• Multi-Channel Marketing
• Enterprise Software
• Data Quality
• Predictive Analytics
• Microstrategy
• Segmentation
• Customer Segmentation Strategy
• Data Governance
• Team Management
• Email Marketing
• Lead Generation
• Vendor Management
• Eloqua
• Business Analysis
• Crm Integration
• Analytics
• Online Marketing
• Salesforce.com