Jeff Hirka
B2B Demand Gen & ABM | Marketing Strategist | Sr. Consultant at Inverta
- Role
- Senior Consultant at Inverta
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Jeff Hirka
Marketing executive with a consistent record building demand generation engines and…
Experience
Senior Consultant
Mar 2022 — Present
Help B2B marketing teams create and implement custom growth strategies based on current challenges and goals. Areas of focus include- Account Based Marketing (ABM) and buyer journey mapping- Campaign planning and program design- Demand generation and lead management structure- Messaging framework and themes- Content strategy and development- Analytics and insights
Education
Delaware Valley University
Bachelor of Science - BS
Skills
- Marketing
- Mergers & Acquisitions
- Market Planning
- Contract Negotiation
- Start-Ups
- Integration
- Leadership
- Loyalty Marketing
- Direct Marketing
- Data Analysis
- Brand Development
- Segmentation
- Social Media Marketing
- Multi-Channel Marketing
- Crm
- Email Marketing
- Online Marketing
- Licensing
- Lead Generation
- Customer Acquisition
- Strategic Planning
- Management
- Direct Mail
- New Business Development
- Product Development
- Business Development
- Corporate Law
- Strategy
- Marketing Communications
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