Jeff Hadfield

About Jeff Hadfield

Helping Companies Build Ecosystems, Engage Community, and Drive GrowthI help companies—ranging from startups to global enterprises—build thriving ecosystems, create effective partnership programs, and engage technical communities in ways that drive measurable business results. With a proven track record of success in media, sales, community, business development, and marketing, I’ve guided hundreds of companies in navigating the complexities of community engagement, partnership growth, and go-to-market execution. Integral to building ecosystems and communities - incl. software development ISV ecosystem - in many roles over the years. Random fact: one of only two non-MSFTies featured in the Visual Studio Documentary.How I Help:> Ecosystem & Partnership Strategy – I design and implement programs that turn technology partnerships into revenue growth engines, from co-selling and marketplace strategies to technical integrations and co-marketing initiatives.> Developer & Technical Audience Engagement – I help companies authentically connect with software developers, IT professionals, and DevOps teams through targeted content, strategic messaging, and community-driven initiatives.> Go-To-Market & Growth Acceleration – Whether it’s launching a new product, driving sales, optimizing a developer relations program, or building out a co-marketing strategy, I provide the framework, execution, and success metrics to ensure sustainable growth.> Content, Community, & Event Sponsorships – From high-impact developer content strategies to industry-leading events (live and virtual), I create experiences that strengthen brand credibility, increase awareness, and foster meaningful connections. I also help companies strategically invest in community initiatives and event sponsorships to maximize engagement and ROI.My unique blend of sales, marketing, content, and management experience—combined with deep technical savvy and practical, prescriptive advice—has made me the go-to expert adviser for companies looking to grow their developer and partner ecosystems - and their developer-focused sales. I’ve made a proven impact on organizations small to large (like Microsoft, SAP, Docker, Intel, and Mastercard) refine their developer outreach, establish strategic partnerships, and build ales & marketing programs that drive real results. If you’re looking to refine your developer engagement strategy, optimize your partner program, or accelerate sales and ecosystem-led growth, let’s connect. And if you’re looking to change the world, too, let’s talk.(Also visit 1564b.com.)

Experience

1. Experience Partnerships

   Dent The Future

   Jul 2017 — Present

   Dent events and experiences meld purpose, community, innovation and action. Dent the Future experiences connect innovators, changemakers, and industry leaders in meaningful ways. Whether through its flagship annual conferences, leadership summits, local gatherings, or unique curated experiences, Dent fosters a high-impact community of people who are shaping the future.Why It Matters: Building Meaningful Connections – Dent events bring together influential leaders, founders, and visionaries who are driving real change across industries. They\'re gatherings of forward-thinking polymaths. Amplifying Brand Impact – Dent partners have the opportunity to authentically engage with this exclusive audience, integrating their mission, products, and ideas into immersive experiences. Inspiring Action & Innovation – More than just events, Dent creates spaces for collaboration, learning, and action, helping attendees and partners turn ideas into impact.Through thoughtfully designed experiences and strategic partnerships, Dent empowers individuals and organizations to build something bigger than themselves—and truly make a dent in the universe.Dent experiences immerse attendees in your brand’s mission, products and story. Together, we’ll make a dent in the universe.

Education

• Brigham Young University

  BA, Communications

  1984 — 1990

• Stanford University

  Certificate, Professional Publishing

  1995 — 1995

Skills

• Publishing
• Lead Generation
• Marketing
• Online Advertising
• Online Marketing
• Strategic Partnerships
• Digital Marketing
• Product Marketing
• Enterprise Software
• Digital Media
• Magazines
• Digital Strategy
• Business Development
• New Business Development
• Advertising
• Integrated Marketing
• Email Marketing
• Content Strategy
• Saas
• Management
• Go-to-Market Strategy
• Social Media Marketing
• Product Management
• Developers
• Content Management
• Analytics
• Technical Marketing
• Social Media
• Sales Enablement
• Strategy
• Crm
• Ppc
• Copywriting
• Content Marketing
• B2b Marketing
• Mobile Marketing
• Web Analytics
• Web Developers
• Content Development
• SEO